Established in 1924, the founding fathers chose the Citizen name so that it would be "Close to the Hears of People Everywhere". Very soon after, the company adopted its current name, Citizen Watch Company. Since opening its doors in 1924, Citizen has become a strong global brand. Citizen is the world's largest watchmaker. They have managed to retain this distinction every single year since 1986.
If you think Citizen is just about mass quantity watches, then you are most definitely wrong. They are recognized by the watch experts as the worldwide leader in advanced technology.
Launching cool watches like the world's slimmest LCD watch to the first voice recognition watch, Citizen is at the cutting edge of technology.
Lately, Citizen has staked their new position as the leader in ecologically friendly timekeeping with their Citizen Eco-Drive collection watches. Requiring minimal power, these Drive Eco watches run continuously powered by either natural or artificial light for a lifetime of use. Say goodbye to changing batteries or having to wind up your automatic watch after periods of disuse...